Whenever I start to focus too much on marketing my work, I find myself getting frustrated. I am not the most patient of people, and when I don’t see an immediate response to my attempts at marketing, it slowly (or not so slowly) begins to drive me batty. I have all these big plans, and what am I supposed to do when those plans feel frozen, like they haven’t budged an inch?
When I think about my marketing efforts as seeds I am planting, I am much more prepared to handle the waiting process.
1. Everything Is a Seed
Marketing is not separate from what God is doing in our lives. It is an act of faith, the same as everything else. Seeds take time to germinate. That’s how God made them. At the end of the day, we have to leave the seeds we’ve planted with the One who cares about them.
I am learning it is much better to put my attention on God than it is to put it on the field I just planted. Staring at the field and hoping for something to sprout will cause me to tear out my hair after a while. (The whole watched-pot-never-boils thing.)
But the Grower is worth the wait. If I can keep my eyes on Him in the process, He can cause all the growth, while I get to experience what it is like for marketing to be worship.
2. You’re Okay
If I am not seeing growth in the field I have planted, that doesn’t necessarily mean I’m doing something wrong. I may be doing everything right, but it just isn’t time for the harvest yet. Perhaps I planted the seeds only yesterday. Or maybe I’m seeing sprouts, but they still need a couple of months in the sunshine before the crop is ready.
Even in the midst of this beast called marketing, we get to connect with God and find our rest in Him. We aren’t alone here, struggling to figure out how to run a farm. He knows all about farming, and He wants to help us. He can show us how to plant and how to water, and we can trust Him to bring the growth (1 Corinthians 3:6).
We can also trust Him to provide the seeds in the first place. He really is our partner in all of this.
3. Your Harvest Is Coming
Waiting is hard, but it is part of every growth process. Seeds need time before they reach the harvest stage.
Your time is coming. Your Father has an excellent plan for you. Everything He has in store for your books will happen as you trust Him and work with Him, so no matter where you are in the process, keep going. Don’t give up. You will eventually see growth from the seeds you are planting today.